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NYFW: Visa

Branding, Packaging
  • At February’s New York Fashion Week (NYFW): The Shows, Visa, the Official Payment Technology Partner, featured contactless vending machines with limited edition products from female-owned brands, with 100% of the purchase price of products sold from each vending machine supporting a specific female-based cause so consumers were able to shop with purpose in support of Girls Inc., Girls Who Code, and Dress for Success, respectively. Visa also hosted a panel titled, “How We Changed It,” a discussion with four female disruptors who are inspiring the next generation of women, including Alli Webb, Founder of Drybar, Yael Aflalo, CEO & Founder of Reformation, Michelle Smith, Creative Director and Founder of Milly and Heather Philp, SVP Credit Card Products Management, Wells Fargo.